Apple Applies for ‘.apple’ and Amazon Tries for ‘.app’ in ICANN Expansion
The internet is about to change in some wild and potentially even wonderful ways. ICANN, the Internet Corporation for Assigned Names and Numbers, unveiled a list of bidders on the new domain name suffixes they plan to be rolling out soon.
By suffixes I do mean the .com and the .nets of the current internet. While they will still be available to register upon ICANN and many companies are hoping to register company applicable suffixes. Companies such as Apple and Ralph Lauren Corporation are looking to register company specific TLD’s in the form of ‘.apple’ and ‘.polo’. Amazon is looking to get a hold of every common word under the sun with bids on ‘.app’, ‘.audible’, ‘.amazon’, ‘.author’ and many, many more.
You can see a complete listing of who wants what on the ICANN website.