HTC to Invest $300M in Beats Audio
The partnership between the two companies is likely to help the Taiwanese phone maker to gain more brand awareness state-side. Out of the partnership we can expect to see Beats branded devices coming out of HTC. The first of such phones likely to be later in the year.
Beats also announced the investment on their Tumblr blog:
Dear Beats Army:
Today marks an incredible day for sound and Beats by Dr. Dre. We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.
This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible. The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.
This is truly an incredible chapter for Beats and we are proud to have you with us. Let’s Go!
THE BEATS TEAM